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How to Optimize Images for Shopee and Tokopedia

How to Optimize Images for Shopee and Tokopedia

A step-by-step guide to resizing and formatting your images for major e-commerce platforms.

To stand out on Shopee and Tokopedia, your images must be sharp, fast-loading, and properly sized. Here’s how to optimize them like a pro: **1. Resize for Platform Standards** - Shopee: 1024x1024 px (square). - Tokopedia: 1000x1000 px is ideal. Use tools like Photoshop, Canva, or AI-based resizers to get the dimensions right. **2. Compress Without Losing Quality** Use image compressors like TinyPNG or Squoosh to reduce file size while maintaining clarity. This helps with loading speed—critical for mobile users. **3. Use Proper Formats** - JPG for photographs. - PNG for transparent backgrounds. - WEBP for balance between size and quality. **4. Name Your Files with SEO in Mind** Instead of `IMG_12345.jpg`, use `red-shoes-running-tokopedia.jpg` to help your images rank on Google and internal search. **5. Consistent Branding** Add subtle watermarks, logos, or consistent background colors to build trust and recognition. **Conclusion** Optimized images mean faster load times, better SEO, and a professional look. This directly affects click-through rates and conversions—so it’s worth the effort.