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How to Optimize Images for Shopee and Tokopedia
A step-by-step guide to resizing and formatting your images for major e-commerce platforms.
To stand out on Shopee and Tokopedia, your images must be sharp, fast-loading, and properly sized. Here’s how to optimize them like a pro:
**1. Resize for Platform Standards**
- Shopee: 1024x1024 px (square).
- Tokopedia: 1000x1000 px is ideal.
Use tools like Photoshop, Canva, or AI-based resizers to get the dimensions right.
**2. Compress Without Losing Quality**
Use image compressors like TinyPNG or Squoosh to reduce file size while maintaining clarity. This helps with loading speed—critical for mobile users.
**3. Use Proper Formats**
- JPG for photographs.
- PNG for transparent backgrounds.
- WEBP for balance between size and quality.
**4. Name Your Files with SEO in Mind**
Instead of `IMG_12345.jpg`, use `red-shoes-running-tokopedia.jpg` to help your images rank on Google and internal search.
**5. Consistent Branding**
Add subtle watermarks, logos, or consistent background colors to build trust and recognition.
**Conclusion**
Optimized images mean faster load times, better SEO, and a professional look. This directly affects click-through rates and conversions—so it’s worth the effort.